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David N. Barnett's Brand Protection in the Online World: A Comprehensive Guide PDF

By David N. Barnett

ISBN-10: 0749478691

ISBN-13: 9780749478698

The progress of the web has had a profound impact at the means company is conducted, and has supplied an unparalleled chance for third-party members and businesses to assault manufacturers with relative ease. those alterations have led to the start of an important and rapidly-growing new undefined: that of on-line model security, inclusive of professional provider services which might be hired by means of model vendors to observe and stop strength assaults on their model.

Brand safety within the on-line World explains the whole scope of net infringement, and linked tracking and enforcement innovations which are so much suitable to model vendors and bosses. overlaying the most important issues comparable to model abuse, counterfeiting, fraud, electronic piracy and extra, Brand safety within the on-line international provides a transparent and in-depth exploration of the significance of, and concepts at the back of, the brand-protection industry.

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Brand Protection in the Online World: A Comprehensive Guide by David N. Barnett


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