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Download e-book for iPad: Myths of PR: All Publicity is Good Publicity and Other by Rich Leigh

By Rich Leigh

ISBN-10: 0749479590

ISBN-13: 9780749479596

ISBN-10: 154364421X

ISBN-13: 9781543644210

Myths of PR makes use of renowned myths in regards to the concept and perform of public family members as a motor vehicle for aiding startup vendors, model sellers, communications practitioners and scholars to tell apart among fads and tried-and-tested PR perform. Its goal is to shatter frequent misconceptions approximately PR, and supply readers insights into why those myths have continued despite essentially demonstrable facts to the contrary.

By exploring issues that readers will relate to (though many could often misunderstand), Myths of PR will shed new gentle on crucial PR technique. From the belief that PR is a endless occasion, propagated incidentally the is proven within the media and leisure, to extra in all probability destructive misconceptions comparable to the often-repeated 'all exposure is nice publicity', it truly is a fascinating, anecdotal learn that gives genuine insights into the truth of PR perform from one of many brightest and most fun younger verbal exchange specialists within the UK.

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Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) by Rich Leigh


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